Here’s How the Pandemic Has Validated Bombas’ Eccentric Approach to Socks

Never mind fashion—Americans staying home want comfort for their feet

bombas socks
For every pair of socks purchased, Bombas donates a pair to a person in need. Bombas

For those fortunate enough to be able to work from home, this is (more or less) the 29th week of doing it. And over that time, retail watchers have told us, the sales of all sorts of items have shot through the roof.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.