How P. Diddy Packs This House

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As hip-hop impresario P. Diddy, he can fill stadiums with urban teens. As actor Sean Combs making his Broadway debut in Lorraine Hansberry’s A Raisin in the Sun at the Royale Theater, he thought he might need a little help.

No stranger to self-promotion—this is a guy who marketed his run in the New York City Marathon—Combs enlisted former Bad Boy Entertainment executive Shawn Prez to introduce young, urban audiences to a district better known for show tunes than hip-hop.

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