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How did OOH continue to add value to marketing plans while consumers were mostly staying at home?
That seems to be the question of 2020, as the pandemic eliminated daily commutes and mostly left people sheltering at home. While outings became more rare, this didn’t mean that OOH ceased to be relevant. Two discussions at Adweek’s Elevate Out-of-Home summit examined how the medium adapted to the changes of 2020 and continues to evolve.
In the Driving Success of OOH panel, Anna Bager, president and CEO of OAAA, a trade organization representing the OOH ecosystem, shared that a recent study in partnership with Harris Poll that found about 70% of U.S.
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