How One Tea Brand and Hello Kitty Are Creating a Nostalgic, Sustainable Experience

A new partnership spreads Tea Drops' environmentally friendly spin on tradition

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Tea time can be a relaxing moment of respite for many, but the process can also be very time consuming or even wasteful, depended on which kind of tea one uses. Lifelong tea drinker Sashee Chandran first noticed the drawbacks of using tea bags while working in Silicon Valley, like the weakened quality of the tea dust used by most brands and how some bags are bleached.

“I also learned that 80% of tea bags on the market were made with microplastics, which are released in your cup when you’re using hot water,” she told Adweek.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in