One of the World's Largest Advertisers Is Asking Brands to Help Endangered Animals

New fund, The Lion's Share, pushing to raise $100 million in 3 years

CANNES, France—Mars, one of the world’s largest advertisers, is asking other major brands to help animals at the Cannes Lions Festival of Creativity. The company is a founding partner—along with production company Finch and the United Nations Development Programme (UNDP)—of a new fund, The Lion’s Share, that will help with wildlife conservation and animal welfare.