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Interacting with a favorite sports team on social media during a game can be almost as exciting as being there in person. But what about when the season ends, and there's nothing more to live-tweet? Well, your team is still there and sharing socially—and in the case of hockey's Tampa Bay Lightning, looking for any possible reason to keep fans engaged. Sometimes this means latching onto little-known holidays to get some social traction.
"Our digital team has this minor obsession with obscure holidays," said Caity Kauffman, social media and digital marketing manager for the Tampa Bay Lightning.
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