How Non-Endemic Brands Can Tackle Esports Marketing Opportunities

A company doesn't have to be sports-centric to do so

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Esports is either the best kept secret or the most poorly marketed piece of common knowledge for brands. Do a quick search, watch a few documentaries, and you’ll realize that the esports industry is primed for investment regardless of the connection (or lack thereof) to a brand. Massive audiences, hyper-passionate fans and influencers capable of launching titles to new levels of popularity make it the perfect place to find and cultivate new advocates.

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