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It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K. posted the tweet below.
But it wasn't a matter of lightning-fast creative. It was all planned.
"We spotted the trend for Royal Baby when the last rumors started mid-July and created a piece ready to go at that time," said David Parkinson, head of social for Nissan in Europe.
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