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Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients such as YouTube, New York's Museum of Modern Art and the non-profit organization Dress for Success.
The shop's mission is to help brands connect with YouTube stars and others to create content that supports the brands' larger strategic purpose, according to Conrad Lisco, a Co:Collective partner who, along with Tiffany Rolfe, is managing the launch.