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When a brand gets involved in political issues, whether accidentally or on purpose, it's bound to have an impact on how consumers talk about it on social media. Three brands that made headlines due to the election of Donald Trump—New Balance, Pepsi and Kellogg's—had to deal with negative sentiment on social media as a result, and new data from Taykey explores how each incident impacted the brands on social media.
In mid-November, New Balance became the subject of protests when Matt LeBretton, New Balance's vp of public affairs, told the Wall Street Journal that "things are going to move in the right direction," with President-elect Trump regarding the Trans-Pacific Partnership agreement.
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