How New Balance, Pepsi and Kellogg's Were Impacted by Trump Controversies

All three received negative feedback on social

When a brand gets involved in political issues, whether accidentally or on purpose, it's bound to have an impact on how consumers talk about it on social media. Three brands that made headlines due to the election of Donald Trump—New Balance, Pepsi and Kellogg's—had to deal with negative sentiment on social media as a result, and new data from Taykey explores how each incident impacted the brands on social media.