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The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.
Family is a recent centerpiece of the stock-car circuit's marketing, anchored by Ogilvy & Mather's "Heroes" spot that debuted earlier this year. But family, especially the connection between fathers and sons, has long been central to Nascar's legacy, and now the brand is building on that connection for a campaign leading up to Father's Day on June 15.
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