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Music artists looking to grab the attention of ad agencies were given pointers at today’s “Personal Agency: What Do Agencies Want From Artists?” panel in New York today at Music and Advertising Conference hosted by Billboard and Adweek.
Representatives from McCann Erickson, The Kaplan Thaler Group, Strike Up the Brand, Young & Rubicam and Zync Music discussed the different ways that artists are discovered and campaigns are organized with moderator Michael Paoletta, executive producer of Comma.
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