How Much for Rudy Ragtop?

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Cute but piddly trinkets have a way of appreciating wildly in value in the hands of cultish collectors. Take ChevronTexaco’s little toy car models. Since the Wunderman creations rolled out seven years ago, more than 20 million have been sold at Chevron gas stations throughout the country—at the low, low price of just $6.95. But have a gander on eBay today, and you’ll find “vintage” models of Tyler Taxi, Tony Turbo and Kelly Kompact—complete with eyes that move and doors that open—going for many times that price.

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