How Much Bigger Can the ANA's Growth Conference Get?

CEO Bob Liodice says he's near capacity

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The Association of National Advertisers’ annual Masters of Marketing conference drew a record crowd of about 2,000 in Phoenix this month—a 5 percent increase from last year’s nearly 1,900. Not everyone was pleased with the size, however, some saying that it felt more like a political convention than a place to bond with peers.

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