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The NFL is a results-driven business. While winning on the field is important, increasingly, franchises use their fandom and might in their markets to create change. After George Floyd’s killing last summer, teams across all leagues got active quickly.
“A lot of Black people saw their fathers, sons, brothers, uncles and friends [in Floyd]. And to see the life choked out of him the way that it was and the way that it happened—and to see it on a scale that we hadn’t seen before—it really rang the bell to this new challenge that demanded to be answered.
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