How Momentum Helps the Jacksonville Jaguars Drive Systemic Change

CMO Julian Duncan outlines the steps

Jacksonville Jaguars CMO Julian Duncan chats with Adweek's Heide Palermo at Outlook 2021. Adweek

The NFL is a results-driven business. While winning on the field is important, increasingly, franchises use their fandom and might in their markets to create change. After George Floyd’s killing last summer, teams across all leagues got active quickly. 

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.