How MLB, New Era and New Balance Leveraged Francisco Lindor’s Many Assets in Their Marketing

T-Mobile and Boys and Girls Clubs also made him the face of their brands

Francisco Lindor high-fiving a woman at a table in a restaurant
New Balance created an All-Star Game campaign to get Lindor elected. New Balance

Major League Baseball’s Opening Day ad featured over a dozen of the game’s brightest young standouts humble-bragging their way through a faux news conference. To steal the show from stars like Los Angeles Angels centerfielder Mike Trout and New York Yankees outfielders Aaron Judge and Giancarlo Stanton takes a special personality—and that’s exactly what Cleveland Indians shortstop Francisco Lindor did. With his electric blue hair, the bilingual star, who was born in Puerto Rico and attended high school in Florida, used a microphone to deliver a perfect mock bat flip in the ad.

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