How MLB, New Era and New Balance Leveraged Francisco Lindor's Many Assets in Their Marketing

T-Mobile and Boys and Girls Clubs also made him the face of their brands

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Major League Baseball’s Opening Day ad featured over a dozen of the game’s brightest young standouts humble-bragging their way through a faux news conference. To steal the show from stars like Los Angeles Angels centerfielder Mike Trout and New York Yankees outfielders Aaron Judge and Giancarlo Stanton takes a special personality—and that’s exactly what Cleveland Indians shortstop Francisco Lindor did.

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