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BEVERLY HILLS, CALIF. Gerardo Guzman delivered new insights on the gamer, Doug Scott spoke on the “fornication” of brands and entertainment, and the manager and agent of pop singer Rihanna talked about capitalizing on celebrity to conclude Nielsen Business Media’s sixth annual Next Big Idea Conference here yesterday.

Guzman, business development and product strategy director for Nielsen Games, Chicago, said the gamer market of men, 18-49, now exceeds 26 million, with 80 percent of U.S.

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