How a Millennial-Run Agency Persuades Fortune 500 CEOs to Work With It

Basic helps brands understand youth culture

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Specs
Who CEO and ecd Matt Faulk
What Brand design agency
Where San Diego


Matt Faulk founded the agency Basic to help lifestyle, fashion and entertainment brands tap into youth culture. It sure can't hurt that the 30-person agency is comprised of a room full of 20-somethings. As a millennial himself, Faulk acknowledged it can be challenging working with experienced Fortune 500 CEOs and telling them how to run their businesses, but he knows how to win them over.

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