How Mexican Avocado Growers Seemingly Came From Nowhere to Play in the Super Bowl

20,000 growers, an 8-figure budget, and one ruthless mission

Avocados from Mexico

As most red-blooded Americans know, the Super Bowl isn’t only biggest game of football, it’s the all-star game of advertising. Only the biggest and strongest of brands can afford to play here, which is why the list of advertisers reads like a who’s who of corporate muscle: Ford Motor, Procter & Gamble, Pepsico and Anheuser-Busch InBev—multibillion-dollar titans, all.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.