Q&A: Meliá Hotels’ Marketing VP on Transforming the Brand, Along With Its Digital Strategy

Manuel Riego Corujedo talks talent, tech and culture

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Like many hotel chains, the Spanish global brand Meliá Hotels International is rapidly evolving not just its digital marketing, but also how it interacts with customers once they’ve booked. Manuel Riego Corujedo, vp of global digital sales and marketing at Meliá Hotels, talked about how the company is building its digital channels while transforming the overall brand.

Meliá isn’t necessarily niche. With 370 hotels located in 43 countries across four continents, Meliá is tasked not only with complying with the changing landscape of digital, but also with the evolving privacy laws that come with them.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.