Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Behind every successful gecko is a sharp creative team, and the Geico Gecko is no exception. The green ad critter’s first book, released this week by Workman Publishing, was created by The Martin Agency duo of Anne Marie Hite (words) and Adam Stockton (sketches). Today, hours before a Chelsea Clinton interview with the Gecko airs on Rock Center with Brian Williams, Hite, a creative director, and Stockton, an art director, discussed the making of “You’re Only Human,” a pint-sized collection of cheeky thoughts and musings from the 6.9-inch