How Mars Wrigley Aims to Remain Relevant With Consumers for the Next 100 Years

The company's North American president Anton Vincent discusses generational engagement

Confectionary and pet food maker Mars Wrigley drew much debate earlier this year when it sought to develop a generational connection for its biggest brand M&M’s. This saw the redevelopment of the M&M’s brand mascots as a way to improve their representation.

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