How Marketing Is Caught Between a Constant Push and Pull

But there's a way to streamline processes

There's a way to push and pull investments, and in doing so, you'll strike the right balance. iStock

Whether you’re a Fortune 50 or a startup, marketers have to think about how and where to invest to grow the business and the brand. The marketing world is full of opportunities to overinvest in shorter-term results, which can feel like the promotional “Dark Side.”

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@tomklein Tom Klein is CMO at Mailchimp.