How Marketers Can Adjust to New Consumer Behaviors

Targeting the right audiences, spending wiser and shifting your messaging are key

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Key Insights:

From Covid-19 to the resurgent Black Lives Matter movement and concerns regarding sustainability, 2020 has brought big changes for businesses and their customers. These events have propelled a shift in what consumers prioritize in their shopping, as shown in a new study from customer engagement platform Braze released today.

The events of the past six months have brought an increased focus on brand values, reliability of products and alternate purchasing methods, according to the study.

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