Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Key Insights:
- Ecommerce is way up, and it’s creating more loyal consumers than brick-and-mortar sales.
- Targeted mobile advertising tailored to specific audiences is proving most effective.
From Covid-19 to the resurgent Black Lives Matter movement and concerns regarding sustainability, 2020 has brought big changes for businesses and their customers. These events have propelled a shift in what consumers prioritize in their shopping, as shown in a new study from customer engagement platform Braze released today.
The events of the past six months have brought an increased focus on brand values, reliability of products and alternate purchasing methods, according to the study.
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