How Makers of Beef Jerky and Slim Jim Are Finding Success Through the Keto Diet

Manufacturers are trying to lean into the trend

A photo of beef jerky
In the first week of 2020, Conagra Brands, home to meat snacks Slim Jim and Duke’s, released a keto snack box on Amazon. Duke's
This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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