How Lyft Plans to Accelerate Its Momentum With a New Brand Marketing VP and Agency Roster

Amid Uber's woes, ride-share rival will focus on emotional connections

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The ride-share industry has run into some bumps along its path to remaking the business of transportation around the world.

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