How Luxury Brand Partners Breeds Some of Beauty's Buzziest New Brands

The company is behind the creation of companies like R+Co and Oribe

Walk into a Sephora or an Ulta, and the options for beauty brands seem limitless. There’s celebrity-backed, newly debuted makeup lines like Rihanna’s Fenty; social media darlings like Becca and Charlotte Tilbury; and mainstays like Lancôme and Bobbi Brown. That’s not to mention the brands that line the beauty aisles at drug stores, like Covergirl or Revlon, and those that avoid third-party retailers entirely, like industry success story Glossier.

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