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Key Insights:
- Salespeople should view themselves as partners rather than sellers of a product.
- Trust was ranked by 35% of decision-makers as the most important factor in closing a deal, LinkedIn found.
Industries throughout the world shifted to virtual selling due to the coronavirus pandemic in their second quarters. Now, as stay-at-home orders persist, those teams are relying more than ever on the relationships they’ve fostered to continue to do business.
Networking company LinkedIn has tried to capitalize on that momentum.
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