How Lennox Figured Out One of the Toughest Jobs in Advertising

Making a home HVAC system seem cool

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Marketing’s not an easy thing for any company, but some brands have it tougher than others. Case in point: our friends in the heating, ventilation and air conditioning segment. Go ahead and laugh, but it’s not funny when your AC dies in August—and our craving for climate control is why “comfort conditioning” (the industry’s preferred nomenclature) will soon be a $139 billion business.

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