How Krispy Kreme Turned the Halloween That Wasn't Into a Marketing Opportunity

Donut chain introduces the notion of reverse trick-or-treating

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With the CDC recommending family-only pumpkin carving and virtual costume contests in lieu of traditional trick-or-treating because of the coronavirus pandemic, it’s clear that this Halloween will be a holiday like no other—scary, perhaps, for all the wrong reasons. And while candy sales have been healthy, only 66% of Americans say they will go door-to-door with their kids this year, according to the National Confectioners Association.

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