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Hyper-local is a popular idea in business these days and takes the form of everything from marketing (reaching shoppers through GPS) to media (news from down the street) to cuisine (food grown at nearby farms). But the fledging retail chain Kit and Ace has its own spin on the idea: hyper-local décor.
That means the store's lighting, furniture and artwork comes from local artists, starving or otherwise.
Founded in 2014 by Shannon and JJ Wilson—the wife and son, respectively, of Lululemon founder Chip Wilson—Kit and Ace is a year into an aggressive building campaign.
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