How Justin Bieber Booted Bing Crosby Off Retail Stores' Christmas Music Playlists

Survey shows surprising trends in holiday tunes

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Right now, if you were to walk into a retail store anywhere in the world, there's a 1 in 10 chance you'd hear a Christmas song thumping through the PA. The deeper we get into the holiday season, the more those odds increase. By Christmas Eve, it's 1 in 4. What's more, there's a higher probability the artist performing that holiday tune is Michael Bublé or Justin Bieber than Frank Sinatra or Bing Crosby.

These are among the findings of a just-released survey by Soundtrack Your Brand, a Spotify spinoff firm that provides music to thousands of stores, restaurants and other retail outlets across the world.



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