Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Right now, if you were to walk into a retail store anywhere in the world, there's a 1 in 10 chance you'd hear a Christmas song thumping through the PA. The deeper we get into the holiday season, the more those odds increase. By Christmas Eve, it's 1 in 4. What's more, there's a higher probability the artist performing that holiday tune is Michael Bublé or Justin Bieber than Frank Sinatra or Bing Crosby.
These are among the findings of a just-released survey by Soundtrack Your Brand, a Spotify spinoff firm that provides music to thousands of stores, restaurants and other retail outlets across the world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in