How Jamba Put Smoothies on the Map

Now pushing 30, the brand is still squeezing all it can from the fruity segment it pioneered

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Two years ago, Saturday Night Live aired a skit featuring Kenan Thompson and Beck Bennett stranded in the desert and dying of thirst. As Bennett gazes blearily into the distance, a wondrous vision appears. It’s a chipper young man wearing an apron and standing at a counter. He’s holding up an ice-cold yellow smoothie. “Bananamatazz with a zinc boost—for Mark!” he yells.

The vision? A mirage, of course. But the smoothie counter technically wasn’t. It’s Jamba Juice.

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This story first appeared in the Aug. 19, 2019, issue of Adweek magazine. Click here to subscribe.