Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Two years ago, Saturday Night Live aired a skit featuring Kenan Thompson and Beck Bennett stranded in the desert and dying of thirst. As Bennett gazes blearily into the distance, a wondrous vision appears. It’s a chipper young man wearing an apron and standing at a counter. He’s holding up an ice-cold yellow smoothie. “Bananamatazz with a zinc boost—for Mark!” he yells.
The vision? A mirage, of course. But the smoothie counter technically wasn’t. It’s Jamba Juice.