Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Two years ago, Saturday Night Live aired a skit featuring Kenan Thompson and Beck Bennett stranded in the desert and dying of thirst. As Bennett gazes blearily into the distance, a wondrous vision appears. It’s a chipper young man wearing an apron and standing at a counter. He’s holding up an ice-cold yellow smoothie. “Bananamatazz with a zinc boost—for Mark!” he yells.
The vision? A mirage, of course. But the smoothie counter technically wasn’t. It’s Jamba Juice.
Quick-service restaurants have always furnished rich material for comedy, but in the case of Jamba—and these days, it’s just Jamba (see sidebar)—there’s serious business behind it.