How Is the Cruise Industry Handling the Coronavirus Crisis?

Some cruise lines have suspended operations, but not all customers are rushing to cancel their voyages

cruise ship
Princess Cruises, which is owned by Carnival, and Viking Cruises are pausing operations for at least two months. Getty Images

Kristy Adler has never seen anything like the coronavirus outbreak unfolding worldwide. A travel agent who has specialized in cruising for more than 30 years, her phones have been ringing constantly—with customers asking about cancellations and refunds.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.