It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Call it the "Instagram Effect"—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It's changed the way people portray themselves and see others.
And it's having the same impact on brands.
Design teams are beginning to see the benefit of moving away from over-lit, over-staged and generally over-edited photography for their campaigns and instead are favoring a more organic (albeit filtered) look and feel that matches the medium—on Instagram itself, obviously, but also in print and across an array of other media.
"We kind of call it 'perfectly imperfect,'" said Nathan Iverson, evp and design director at Deutsch LA.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in