Brand Marketing

How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond

Embracing the 'perfectly imperfect'

By Marty Swant

August 24, 2015

Call it the "Instagram Effect"—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It's changed the way people portray themselves and see others.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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