5 Ways Influencers Keep Millennials and Gen Z Engaged

Influencers have a lot of power—here's how to wield it

a collage of influencers including zendaya, pewdiepie and lebron james
Influencers have a firm grip on Gen Z, according to a study from Morning Consult. Illustration: Trent Joaquin; Source: Getty Images

Remember the days when your social media feeds were dominated by cat videos, requests to play FarmVille and news from reliable sources?

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.