5 Ways Influencers Keep Millennials and Gen Z Engaged

Influencers have a lot of power—here's how to wield it

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Remember the days when your social media feeds were dominated by cat videos, requests to play FarmVille and news from reliable sources?

Since then, social media has been taken over by influencers—people who monetize their massive followings by accepting promotion requests from brands, vlogging from trendy destinations or posing in well-lit rooms with products as commonplace as deodorant, toothpaste and acne serum.

Though we may poke fun at the highly filtered lifestyle of an influencer, we can’t deny that what they’re doing works.

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