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Although Indian Motorcycle holds bragging rights as the first American motorcycle brand—it was founded in 1901, two years before Harley Davidson in 1903—it still trails Harley in terms of sales and visibility. To attract more fans, Indian is focusing on its heritage and on driving foot traffic into stores.
On Saturday, customers who test-ride an Indian motorcycle at their local dealership can leave with a handcrafted piece of Indian Motorcycle art. Indian and Saatchi & Saatchi agency Team One tapped stencil artist Matthew Curran to create the pieces, which are made with the signature Indian Red paint and feature Indian's Chief Dark Horse motorcycle.
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