How iHeartMedia Is Looking Beyond Radio for Growth

By experimenting with VR, Snapchat and livestreaming

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On its way to surpassing 90 million registered users for its streaming service, iHeartMedia found growth both inside and outside of terrestrial radio.

"You can't possibly correctly predict what's going to be the next big thing two years from now," said Darren Davis, president of iHeartMedia Networks and iHeartRadio. "So our strategy has been, don't guess, just go everywhere. … It's all about ubiquity for our broadcast brands. We want to make it as easy as possible to take away all the possible friction for people who want to access those brands."



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