How Igloo Got Its Cool Back

America's best-known ice chest regains its reputation for style, with a modern flair

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Four years ago, just before stepping into his new job as a CEO, Dave Allen took his family on a vacation. A few days in, one of Allen’s high school-age daughters asked him what company he’d be running. “Igloo,” he told her. Naturally, she took out her phone and looked it up.

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This story first appeared in the July 25, 2022, issue of Adweek magazine. Click here to subscribe.