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As one of the most recognizable brands in the world, Morton Salt has served the food industry for more than a century and established itself as North America’s leading producer and marketer of salt.
How has the Chicago-based brand managed to remain relevant in these digitally-charged times? The company’s chief marketing officer, Denise Lauer, spoke at Adweek’s At Home Event this week about Morton Salt’s digital transformation and rebranding and the importance of technology in supercharging the consumer experience.
Shake up your marketing mix, but hold tight to your core values
Despite having one of the world’s most iconic logos and mottos, Lauer says brands should never get complacent.
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