How Hyundai Found Its Footing on Social Using This AI Influencer Technology

The car brand scored 100% positive sentiment using Influential Select

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand.

“People have learned how to become influencers, so brands have to utilize influencers more all the time,” Dean Evans, Hyundai CMO, said. “What we loved about Influential’s model is it helps us sort through that, and in this case finding those 10 specific people that were perfect, not just for the vehicle, but for our brand and what we were trying to do.”

Hyundai

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in