How Hotels Fill Rooms During a Recession

Hospitality and travel are often the canary in the coal mine

'A hotel room for a night is a perishable good. … If you don’t sell it, you can’t sell it again tomorrow.' Getty Images

It’s been more than a decade since the 2008 financial meltdown, but it’s never comforting to hear the word “recession.” Last week, the Dow Jones Industrial Average dropped 800 points, triggered by the inversion of the yield curve, an indicator of investment in the U.S. economy.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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