How Hotels Are Luring Millennials in the Era of Airbnb

Rethinking lodging for young, broke and enthusiastic travelers

Since its founding in 2008, Airbnb has been cited as a huge disrupter in the hotel industry, heralded as the next big thing in travel as consumers embraced the sharing economy. As more young travelers ditched traditional hotels in favor of Airbnb's funky local lofts, tree houses and houseboats, some wondered if it would crush old-school hotel chains' business.