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Key Insights:
- Ensuring that patients can find their way to the right locations is vital during the pandemic.
- Businesses can learn about keeping information concise, clear and well-designed from hospital signage.
Every business and organization that has remained open or reopened during the pandemic faces the challenge of creating a safe, comfortable and welcoming experience for the public. Adweek explored strategies for crafting the right tone and experience through wayfinding elements in depth, but one agency’s work demonstrates why this process is especially vital right now.
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