Perspective

How Hello Kitty Became a Global Olympic Ambassador

The world-famous 'cat' awaits more time in the spotlight

How Hello Kitty went to space, became an Olympic ambassador and sells 50,000 different products around the world. — Hello Kitty went to space, became an Olympic ambassador and sells 50,000 different products around the world.Courtesy of Sanrio

April 13, 2020

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Were the 2020 Tokyo Olympics to proceed as planned this summer, Team USA would have boasted a truly world-famous member. A deal inked in February officially announced Team USA’s Global Ambassador for Inclusivity—“an iconic symbol for equal opportunity, fair play and global harmony.”