How Hello Kitty Became a Global Olympic Ambassador

The world-famous 'cat' awaits more time in the spotlight

How Hello Kitty went to space, became an Olympic ambassador and sells 50,000 different products around the world.
Hello Kitty went to space, became an Olympic ambassador and sells 50,000 different products around the world. Courtesy of Sanrio

Were the 2020 Tokyo Olympics to proceed as planned this summer, Team USA would have boasted a truly world-famous member. A deal inked in February officially announced Team USA’s Global Ambassador for Inclusivity—“an iconic symbol for equal opportunity, fair play and global harmony.”

This story first appeared in the April 13, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.