How Hello Kitty Became a Global Olympic Ambassador

The world-famous 'cat' awaits more time in the spotlight

Were the 2020 Tokyo Olympics to proceed as planned this summer, Team USA would have boasted a truly world-famous member. A deal inked in February officially announced Team USA’s Global Ambassador for Inclusivity—“an iconic symbol for equal opportunity, fair play and global harmony.”

Click for more from this issue

This story first appeared in the April 13, 2020, issue of Adweek magazine. Click here to subscribe.