How Heinz Created America's (and Ed Sheeran's) Favorite Condiment

Ketchup started with a Chinese fish sauce

The internet, as most of us know by now, tends to blow up over ridiculous things. This is why, in March 2017, the web was abuzz not with actual news like the impeachment of South Korean president Park Geun-hye or the landslide in Addis Ababa, but with the tattoos of Ed Sheeran.

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This story first appeared in the Sept. 16, 2019, issue of Adweek magazine. Click here to subscribe.