How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

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Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in the past decade, as Heineken has. In the last three years, six of Heineken's ad efforts have won 41 Lions, including the coveted Grand Prix in Creative Effectiveness for "Heineken's Legendary Journey: Justifying a Premium the World Over" in 2013, from Wieden + Kennedy, that sought to position the beer as a global brand.

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